Money and Business Goals

Business Goals

Money and Business Goals—they’re kin to each other.

Money and business goals go hand-in-hand. Money is needed for a business to reach its goals. Business goals are needed to keep a business on track to earn money.

Did you begin 2016 with goals for your business to achieve?  If so, how’s it going?

This year feels like it’s flying by faster than any other year before. Is it just me that feels this way?

I think part of the reason I feel this way is due to the need to consistently review what’s happened in my business.

How my business performs means the world to me and my family. I’m sure that your business holds the same relevance for you and yours. With such a great importance in my life, I must keep a watchful eye.

For me to keep track of everything that pertains to my business, I need systems with thorough workflows and checkpoints. As well, benchmarks on my journey to reaching a goal let me know I’m on track. They help me understand what’s working, what’s not, and what needs changing. Benchmarks are rungs in the ladder of my journey.

When I reach the top of my ladder, I’ve attained a goal.

That’s exciting for me personally. And my family rejoices with me.

Nevertheless, creating and adhering to those systems is my struggle. Why? It’s not that I don’t appreciate the constancy of systems. It’s that systems are always changing. There’s always a newer, better system and I want the best for my business and my clients. That’s a blessing and a curse.

The blessing comes because newer systems generally bring better ways to process work. Last week my article was about creating efficient back office workflows.  Efficiency can relieve pressure. Do you spend an excessive amount of time paying bills or collecting outstanding balances due? There’s no need in the age of automation.

The curse side of the equation, on the other hand, comes from time spent evaluating new systems. There’s time spent reading about a new system, testing it, and talking to folks. It’s important to recognize the value of my time. Time is money.

For me, this quote by E. O. Wilson sums up the times that we are living in:

We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely.

Will a new system make work better or just eat up my time? Will a new system make me feel overwhelmed? Or will the new system bring calm to a chaotic task? My responsibility is to be sure that a new system will move me closer to reaching my business goal within a reasonable cost.  A business owner must always consider the return on their investment. That includes their time.

Take time to consider your business goals and your business plan for 2016. Are your efforts expended in the best place so that you can climb the ladder to realize business success?

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