This last week I have been feeling a little overwhelmed. You know too much to do, but too little time to do it. The next couple of weeks are going to be so insane. I have surgery for my right knee, an employee leaving, a new employee starting, a conference to attend and oh 106 […]
One of the hardest skills I found I had to learn as a business owner was how to be a good listener. Being a good listener does not always come easy for some of us, including myself. I always found myself thinking about what I was going to say in response to what people were […]
When it comes to building a referral network it is an easy and extremely effective way to grow your business. Creating a referral network takes time and you need to nurture these relationships. Asking for referrals is the one of the easiest form of getting warm leads, yet so many people forget to ask for […]
As accountants we are always advising our clients that their accounting is an investment and not an expense. The same goes for marketing. Marketing can be very expensive and sometimes is not cost effective. So what are some effective strategies when you’re marketing on a shoe string budget? Here are five strategies when marketing on […]
Who said the road to self-employment would be easy? Owning a business is certainly not for everyone, but being self-employed comes with a great deal of freedom. It requires a lot of discipline. Many people just fall into being self employed. It starts with idea. At least that is how it was when I started […]
So many business owners start their business without a focus. They start out hungry for the work and the need for money to survive. They take on the wrong type of clients and end up putting themselves in a situation where they are over their head and struggling to get out of the situation. The […]
Finding the right people for the right roles has probably is one of the hardest challenges you can have as a business owner. You take the time to interview a candidate that looks great. They are well qualified. They answer all the questions the way you like. You think they will fit perfect into your […]
Let’s face it without our customers we do not have a business. Keeping Clients happy is an integral part of your company’s success. Great clients turn and refer their friends and other partners to you. As you know the process of acquiring new clients can be very time consuming and expensive. You want to attract […]
In the past couple of weeks, I have been looking for new avenues for marketing my business. Telemarketing has worked very well but we have been thinking about offering QuickBooks classes. I want to get out and speak more. I do not know about you, but when it comes to public speaking – it causes […]
When I first started my business 16 years ago, I can tell you I did not do things the easy way. I found I was giving away free advice, services, working all the time and my rate per hour did not support what I wanted to make in a year. I was hungry and did anything […]
One of the best decisions I have made was to focus on building strategic alliances that would enhance the value I bring to my clients and also create a reciprocal referral source. I realized that I can not be everything to everyone and realized I did not want to be. I took a look at the […]
When it comes to marketing our business many of us struggle in this area. We are good at what we do but when it comes to the marketing, well it is a whole another can of worms. There are so many options now days, social media, Facebook, cold calling, direct mail. Where do you start? No […]